What is it?
The Ben E. Keith C-Store Program is a comprehensive toolkit designed to equip DSRs with everything they need to help convenience stores prosper. It features a selection of proven, high-performance products tailored for c-stores and includes the Buster's fried chicken program - a turnkey solution offering a trusted brand and robust marketing support, providing everything necessary to successfully enter and excel in the chicken business.
Why C-Stores?
Foodservice in c-stores is one of the hottest trends in the United States and NPD Data shows it is growing month to month. Several factors contribute to this trend:
Consumer Demand for Convenience: Consumers increasingly seek quick, convenient meal options that fit into their busy lifestyles. C-stores have capitalized on this demand by expanding their foodservice offerings, such as ready-to-eat meals, hot foods, and snacks.
Expanded Food Menus: Many c-stores are enhancing their foodservice programs with a wider variety of offerings, including fresh and healthy options, gourmet items, and even made-to-order meals. This diversification attracts more customers and encourages repeat visits.
Increased Focus on Quality: Modern c-stores are placing a greater emphasis on the quality of their foodservice items, often partnering with well-known brands or developing their own high-quality products. This focus on quality helps to differentiate them from other quick-service options.
Enhanced In-Store Experience: To attract customers, c-stores are investing in better food preparation areas, seating, and ambiance. Improvements in the overall shopping and dining experience contribute to the growth of their foodservice operations.
Profitability: Foodservice items often provide higher profit margins compared to traditional c-store products like packaged snacks and beverages. This makes foodservice an attractive segment for c-store operators looking to increase their revenue.
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